Spot your potential and work towards your sweetspot
Our experts guide your B2B solution journey, from concept to market success
Spot potential and
shape your strategy
We help you spot market opportunities, shape viable business models, and create product visions that win customers.
Shape your solution
and craft your story
We guide you to select the right technologies, identify the quickest path forward, and create messages that resonate with buyers.
Shape your business
for scalable growth
We help design scalable teams and processes, unlock new revenue streams, and build partner ecosystems that accelerate growth.

Business model innovation
Whether you have a great product idea or need to pivot your existing business, Sweetspot helps you build winning software solutions.
Looking for new market opportunities?
- Discover market needs worth solving
- Discover market trends & competition
- Identify viable business model options
Looking to evolve?
- Move to recurring revenue models
- Add software & services to your hardware offering
- Transition from legacy to cloud software



Go-to-market strategy
Need to stand out in the market and attract customers? We help you create a winning market approach. Our experts guide you to:
- Identify your ideal buyer profile
- Find your unique value proposition
- Define how to position yourselves
- Create messages that resonate with buyers
- Build effective sales channels
- Design profitable pricing models
From positioning to pricing, we help you create a market strategy that drives growth and attracts customers.
Product strategy
Need to turn your software concept into market reality? We help you build the right solution in the right way. Our experts guide you to:
- Define problems worth solving for your customers
- Create a clear product vision and strategy
- Agile roadmaps from MVP to full solution
- Choose the right technology approach
- Partner with the right technology players
Whether you’re starting from scratch or scaling up, we bring the strategic expertise to shape your product success.


Org & process
Ready to build and scale effectively? We help you create teams that deliver results. Our experts guide you to:
- Design the right team structure for your solution
- Integrate offshore & nearshore teams wisely
- Scale your processes with distributed teams
- Setup or coach product and marketing teams
- Optimize sales, product & operations collaboration
From organizing your teams to improving collaboration, we bring the cross-functional expertise you need to help you deliver solutions customers love.

Investments & grants
Need funding to build your software solution? We help you build a compelling case for investors and grants.
Sweetspot has experience with VLAIO and EU grants, successfully helping our customer win grants. Our experts guide you to:
- Identify viable innovation or growth projects
- Discover the right grant opportunities
- Create powerful investor pitch decks
- Build solid financial models
- Prepare winning grant applications
From grant applications to investor pitches, we help you tell your story and secure the funding you need to grow.


Audits
Need clarity on your software business? We help you understand your strengths and opportunities.
Do you need an outside-in perspective on :
- Business model and strategy
- Technology choices and architecture
- Product portfolio and roadmap
- Team structure and processes
- Market approach and pricing
- Sales and partner effectiveness
From quick health checks to deep dives, we give you clear insights to make better decisions.
The sweetspot journey
A simple model to guide you towards the sweetspot of your software business
Our sweetspot is to help discover, shape & grow your software business, while thinking outside the product, market and operations box. We strongly believe that your business model is the product. Together, we connect the dots.
Companies are in different stages of their evolution. That’s why Sweetspot has built a model that helps guide companies from where they are to where they need to be. We approach each journey with a discovery, shape and grow stage. While there is a certain overlap and natural flow between these stages, each stage has it’s distinct objectives.