Our story

We are multi-skilled software experts, blending technology & commercial skills. Having worked in several B2B tech companies, we gained broad experience in management, product, marketing, sales and operations.

The three of us thought hard how we can leverage our software business experience, know-how, strengths & passion to share our experience. This is why we started a new venture to help companies find their sweet spot … while having fun.

We take a unique approach though. We strongly believe your business model is the product. We want to jointly help our customers build & market solutions, while taking into account how to sell them & operate the business.

We are passionate about software solutions and strongly believe that building, marketing, selling and operating solutions is interconnected. We can help you connect the dots and optimally work towards your sweetspot.