Who we are

We jointly shape, market & scale your software business

Koen Bas
PArtner

Business coach,
strategic and operational
sales & marketing leader

Dimitri Degraeve
Partner

Strategic thinker,
all-rounder in software solutions
and visual storyteller

Ronny Dewaele
Partner

Technology leader,
strategic product manager
and serial entrepreneur    

As former tech executives, we blend deep technical expertise with commercial savvy.
Our experience across B2B tech companies spans product development, marketing, sales, and operations.

We understand that great software solutions need the right mix of technology, market strategy, and business operations.
We can help you connect the dots and optimally work towards your sweet spot.

Learn more

Industrial experience

What sets us apart?

We’ve tackled complex technical challenges across several industries,
from real-time broadcasting to industrial IoT.

This means we learn new domains fast and understand what makes B2B solutions succeed.

Whether you’re in our core markets or a new domain, we can:

  • Quickly understand new technical domains
  • Spot market opportunities with potential
  • Navigate complex B2B environments
  • Turn complexity into clear value

Some industries we worked in

all-rounders

We are not vertical specialists in one single domain, but a multi-skilled team that can help you across product, technology, go-to-market, sales and operations.

We are here to help you with your challenges across different functional domains and different growth stages.

Are you at the point where you consider hiring, taking on a freelancer, or engaging various consultants for different parts of your business ?

Rather than create unnecessary overhead costs, with Sweetspot you pay only for the fractional services you need, when you need them. Pay for results rather than time spent.

cost effective

walked the talk

Our approach is not just theoretical. We have successfully brought products to market, started and scaled corporate ventures and businesses.

We have stood in your shoes and speak from our own experiences of 25+ years.

 

We want you to be successful which means we indirectly have a stake in the game. But bringing an outside-in view without bias often gives a different perspective on things.

Looking at the problems to solve, the market, your solution or business with a fresh set of eyes is often helpful to either validate or finetune your ideas.

outside view

simplify complexity

Running a software business is hard, moving from a hardware-centric business to a software-centric solutions driven business is even harder.

Based on best practices, Sweetspot has built its own model to guide B2B companies in their journey. We simplify this journey in 3 digestible stages: discover, shape & grow, moving from problem framing to a solution that scales.