What we do

We offer strategic product advisory and full-service product marketing for B2B tech companies. We become part of your team to jointly discover and shape a better solution. We help explain your value in the market, enabling better sales.

We have a deep understanding of software products, business, sales, marketing, and operations. We can coach your team on specialized topics, like setting up product management and transforming from product to solution sales. 

Strategic product advisory

We bridge vision and execution

We turn product ideas into winning solutions and guide you from business model discovery to revenue growth

Discover our strategic services

Full service product marketing

We bridge technology and storytelling

We turn tech complexity into clear customer value
and deliver it with a simple story that sticks.

Discover our product marketing service

What’s your sweetspot?

We work for B2B tech companies with software-centric solutions

Startups

We help transform ideas into market-ready solutions with clear value propositions.

Scale-ups

We optimize business models, teams and processes, injecting expertise for rapid growth

Grown-ups

We jointly transform legacy products into modern software solutions with recurring revenue.

Investors

We assess software companies’ potential through due diligence and help realize that potential

Let’s discuss how we can help you achieve your goals

Get in touch

How we do it

Your business model is the product. We start from there. 

We guide you in a structured way to shape your business model and solution.
We do this together with you, asking the right questions .. and filling in the blanks. We work lean and digital-first.

Find out how it works

Why us

We are former executives and product leads with decades of experience in tech companies, blending technical and commercial expertise. We are specialized and passionate about software-centric solutions.

Our deep understanding of how product, marketing, sales, and operations interconnect enables us to help you shape winning software solutions. We jointly connect all the dots to help you find your sweetspot in the market

Decades of
product experience

Senior product & tech leads with deep expertise in B2B software solutions and product strategy. 

All-round
product expertise

We bring hands-on experience across product, marketing, sales, operations and management

Results-driven
approach

We turn strategic thinking into practical outcomes that grow your business with lean processes and tools to support us

Discover our team