selink case study

From strategic insight to impact

In today’s complex industrial landscape, system engineering data holds untapped potential. selink, an innovative Belgian startup, discovered how to unlock this value but needed a strategic roadmap to scale their success.

Here’s how partnering with Sweetspot transformed their journey from promising startup to scalable business. 

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Early startup challenges

With a successful pilot program demonstrating their potential, selink had proven they could revolutionize how industrial companies handle system engineering data. Yet, like many promising startups, they faced critical growth hurdles. 

Their challenges were threefold: 

  • architecting a scalable solution for long-term growth 
  • finding the perfect market fit with the right industries and customers 
  • crafting a compelling go-to-market strategy that would resonate with industrial leaders. 

“

As a startup with big ambitions, we knew our technology had immense potential. But translating that into scalable success required expertise beyond our core capabilities.

Merijn Merijn Vanalderweireldt

Founder & CEO, selink

Strategic discovery journey

Sweetspot’s approach went beyond conventional consulting. Working closely with Merijn and his team, we launched a comprehensive discovery track to deeply understand their market, solution, and identify the right go-to-market strategy and product vision. This thorough discovery process created a solid foundation for sustainable growth.

 
 
 

Deep dive analysis

Understanding the business model, market & solution

Sweetspot did a deep dive analysis on selink’s business model, market potential and it’s solution. This also includes workshops with their existing customer.

  • Intensive workshops exploring selink’s core capabilities,
  • Thorough market and competitor landscape evaluation
  • Strategic assessment of solution architecture
  • Identification of optimal market segments
  • Identify competing categories and positioning

A 360 degree strategy

Jointly developing a future-proof business model, go-to-market strategy and product vision

The discovery process resulted in selecting strategic options and developing more targeted solutions across key areas:

  • Solution refinement and a long term roadmap, aligned with the chosen market segment and designed for future scalability
  • Precision-targeted go-to-market strategy with clear value propositions, messaging, and positioning tailored to specific customer segments
  • Enhanced operational processes and tools to boost productivity, reduce time-to-market, and enable scalability.
  • Comprehensive brand refresh and marketing assets to reflect selink’s refined positioning
  • Strategic funding support, including successful VLAIO growth subsidy

Measurable impact

The transformation delivered clear, actionable results:

  • Refined solution architecture ready for scaling
  • Targeted market positioning that resonates with key customers
  • Enhanced operational efficiency and reduced time-to-market
  • Secured growth funding to help fund selink’s growth
  • A clear product vision, with an agile product & technology roadmap 
  • A new brand identity, company presentation and website
  • Messaging oriented towards decision-makers

 

We reduce cost & time to deliver complex systems by linking, visualizing & sharing data throughout the entire system lifecycle.

“

Sweetspot’s insights transformed our approach. They helped us see not just where we are, but where we could be – and exactly how to get there.

Merijn Merijn Vanalderweireldt

Founder & CEO, selink

Building lasting market leadership

Building on the success of the Discovery Track, selink and Sweetspot have entered a new phase of collaboration.

During the Shape Track Sweetspot will continue to advise and assist selink in executing the refined growth strategy with a specific focus on scaling market presence, enhancing solution capabilities, maximizing operational efficiency, and building lasting market leadership.

From promising startup to emerging market leader, selink’s transformation demonstrates how strategic discovery and expert guidance can accelerate growth.

As industrial companies increasingly seek ways to leverage their engineering data, selink is now set to scale its impact, helping industrial companies fully harness the power of their engineering data.

To learn more about selink and their solution and services, visit https://selink.solutions/

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