What we do

We offer one-stop-shop services for software-centric start-ups, scale-ups and grown-ups.

We understand software product, business, sales, marketing & operations. We can help in specific areas or cross-functionally, from inception to maturity.

Find out what we offer

Who we are

We are multi-skilled software experts, blending technology & commercial skills. Having worked in several B2B tech companies, we gained broad experience in management, product, marketing, sales and operations.

We are passionate about software solutions and strongly believe that building, marketing, selling and operating solutions is interconnected. We can help you connect the dots and optimally work towards your sweet spot.

Koen Bas

Business coach, strategic and operational sales & marketing leader

Dimitri Degraeve

Strategic thinker, all-rounder in software solutions and visual storyteller

Ronny Dewaele

Strategic product manager and serial entrepreneur    

How we do it

Your business model is the product. We start from there. 

We guide you in a structured way to shape your business model and solution. We do this together with you, asking the right questions .. and filling in the blanks. We work lean and digital-first.

Find out how it works

A great product idea, but you do not know where to start ? A first working version, but no market traction ? Or a hard time explaining the value of your solution to people ?

We help B2B tech start-ups or corporate ventures identify a viable software business model and solution.

  • Frame the problem to solve
  • Design your value proposition
  • Design your minimum viable product
  • Position & explain your solution to the market
  • Find and reach buyers

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Do you have trouble finding the needed skills & experience to scale fast ? Want to go fast, but struggling to align your teams effectively ? Going fast, but your solution lacks market readiness  ?

We help B2B tech scale-ups finetune their business models. We can quickly inject the needed experience & best practices, to scale your product, sales & operations … in an agile way.

  • Reframe your business model
  • Finetune your segments, positioning & messaging
  • Design your teams & processes to scale your business
  • Upgrade your revenue model with recurring revenues
  • Build out sales channels for predictable growth

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You have a mature software product reaching its end-of-life ? Your legacy software needs to transition to a cloud/SaaS model ? Or you want to move from a hardware to a software-centric offering ?

We help medium-sized B2B companies with mature products to revise their product strategy and go-to-market. We can guide cross-functional teams to transform to software-centric business models. 

  • Add or modernize a software & services offering
  • Refine your positioning & messaging
  • Design your org & processes to build integrated solutions
  • Upgrade your business model with recurring revenues
  • Coach solution selling & marketing skills
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Talk to one of our experts.

Let us know if you have any questions. Send us a message to schedule a call .