Product marketing that drives results
We handle your complete B2B product marketing, from strategy to execution
Define a winning
go-to-market strategy
We jointly build a market strategy and unique position that wins customers. We help create value propositions that resonate and partner programs that drive growth.
Craft a unique
brand and story
Our experts guide you to create distinctive product brands, craft targeted messages for different buyers, and tell visual stories that make your value clear.
Shape digital content
that enables sales
We create professional content that helps you win customers. From brochures to bid books, from case studies to campaigns, we help you tell your story across every channel.
Go-to-market strategy
Need to stand out in the market and attract customers? We help you create a winning market approach. Our experts guide you to:
- Identify your ideal buyer profile
- Find your unique value proposition
- Define how to position yourselves
- Create messages that resonate with buyers
- Build effective sales channels
- Plan your winning product launch
From positioning to pricing, we help you create a market strategy that drives growth and attracts customers.
Product branding
Need to build a strong market identity? We help you:
- Create distinctive product brands
- Design memorable product names
- Build clear brand guidelines
- Protect your brand identity with trademarks
- Develop stunning brand visuals
From naming to visual identity, we help your solution stand out in the market.
Product collateral
Need to showcase your solution’s value? We help you create professional product content from concept to publishing.
- Captivate buyer interest with product brochures
- Standout with eye-catching booklets or journeys
- Build trust with customer case studies
- Develop thought leadership with white papers
- Captivate your audience with stunning presentations
From brochures to case studies, we explain complex topics simply
Sales enablement
Need to grow sales and equip your sales teams for success? We help to :
- Create professional bid books that close the deal
- Design clear pricing guides
- Develop sales playbooks to sell confidently
- Train sales teams and partners to increase success
- Build agreementsthat work both legally and commercially
From sales tools to team training, we help you turn your potential value into real value.
Digital marketing
Need to boost your solution’s digital presence? We help you:
- Build product websites that showcase your value
- Launch digital campaigns that drive leads
- Create more engaging digital content
- Boost your search presence
- Tell stories across social channels
From digital presence to lead generation, we help create awareness across digital channels to grow sales.
Visual storytelling
Need to explain complex solutions simply? We help you:
- Design memorable infographics
- Map customer journeys visually
- Build interactive product stories
- Transform technical concepts into clear visuals
- Create engaging solution diagrams
From simplified technical concepts to powerful product visuals, we transform complex solutions in simple visual stories
The sweetspot journey
A simple model to guide you towards the sweetspot of your software business
Our sweetspot is to help discover, shape & grow your software business, while thinking outside the product, market and operations box. We strongly believe that your business model is the product. Together, we connect the dots.
Companies are in different stages of their evolution. That’s why Sweetspot has built a model that helps guide companies from where they are to where they need to be. We approach each journey with a discovery, shape and grow stage. While there is a certain overlap and natural flow between these stages, each stage has it’s distinct objectives.